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Found 1 from your keywords: author="Alifa Roja Amallia"
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Pengaruh Fitur Live Shopee dan Product Browsing terhadap Online Impulsif Buyi…
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SyaefullohAlifa Roja Amallia

This research aims to determine the extent of the influence of Shopee's live features and product browsing on online impulsive buying through shopping enjoyment in the fashion product category on the Shopee e- commerce platform. This study consists of two independent variables, namely the live Shopee feature and product browsing, and one dependent variable, which is online impulsive buying, wit…

Edition
-
ISBN/ISSN
205210055
Collation
3809-3833 hlm.; 30x21 cm
Series Title
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Call Number
Manajemen 658.872 Ali p