ETD - UIR

Electronic Thesis and Dissertation

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Found 1 from your keywords: author="Dinda May Sarah"
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Pengaruh Content Marketing Dan Electronic Word Of Mouth (e-wom) Aplikasi Tikt…
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Awliya AfwaDinda May Sarah

Penelitian ini bertujuan untuk menganalisis pengaruh Content Marketing dan Electronic Word Of Mouth (E-WoM) pada aplikasi TikTok terhadap perilaku Impulse Buying produk Fashion di kalangan mahasiswa Universitas Islam Riau (UIR) Pekanbaru. Penelitian ini menggunakan metode kuantitatif deskriptif. Populasi pada penelitian ini adalah seluruh Mahasiswa Universitas Islam Riau (UIR) di Pekanbaru yang…

Edition
-
ISBN/ISSN
205210478
Collation
165 Hlm., 30 x 21 cm
Series Title
-
Call Number
658.800285
Availability1
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