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Pengaruh Word Of Mouth terhadap Keputusan Pembelian di Smile With Vegas Pekan…
This study aims to see the effect of Word of Mouth on purchasing decisions in Pekanbaru. This study uses the technique of Accidental Sampling with a sample determination of 100 respondents. The data in this study were obtained through questionnaires, and the data analysis used was simple regression analysis with the spss 25.0 application for windows. This study uses simple regression analysis. …
- Edition
- -
- ISBN/ISSN
- 177210052
- Collation
- xix, 116 hlm.; 30 x 21 cm
- Series Title
- -
- Call Number
- Bisnis 658.4036 Fik p
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