Utilization of Social Media Instagram @uirunggul as a Promotional Media for Universitas Islam Riau Ilyas Syaher 199110026 This study discusses the utilization of Instagram by the official account @uirunggul as a promotional medium for Universitas Islam Riau (UIR). In the digital era, social media has become one of the most effective platforms to reach a wider audience, including prospective stu…