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Pengaruh E-word Of Mouth dan Brand Image terhadap Purchase Intention Melalui…
The purpose of this research is to understand the extent of the effect of word of mouth and brand image on purchase intention through Food and Beverage (FNB) customer satisfaction in Pekanbaru City. In the research conducted there were 2 independent variables including word of mouth and brand image as well as one dependent variable which is purchase intention and customer satisfaction as int…
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- ISBN/ISSN
- 205210165
- Collation
- 3876-3899 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.827 Haf p
Pengaruh Fitur Live Shopee dan Product Browsing terhadap Online Impulsif Buyi…
This research aims to determine the extent of the influence of Shopee's live features and product browsing on online impulsive buying through shopping enjoyment in the fashion product category on the Shopee e- commerce platform. This study consists of two independent variables, namely the live Shopee feature and product browsing, and one dependent variable, which is online impulsive buying, wit…
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- ISBN/ISSN
- 205210055
- Collation
- 3809-3833 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.872 Ali p
Pengaruh Influencer Marketing dan Viral Marketing Terhadap Purchase Intention…
This study aims to determine how much influence influencer marketing and viral marketing have on purchase intention through online customer reviews on the latest fashion at the Tiktok Shop. This research consists of two independent variables, namely influencer marketing and viral marketing and one dependent variable, namely purchase intention and online customer review as intervening variables.…
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- ISBN/ISSN
- 205210035
- Collation
- 3946-3971 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Azu p
Pengaruh Halal Labelization dan Religiousity terhadap Purchase Decision Mela…
This research aims to determine the extent of the influence of halal labelization and religiosity on purchase decisions through brand trust in the fast-food industry in the city of Pekanbaru. This study consists of two independent variables, namely halal labelization and religiosity, and one dependent variable, which is purchase decision, with brand trust as an intervening variable. The analyti…
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- ISBN/ISSN
- 205210015
- Collation
- 3922-3945 hlm.; 30x21 cm
- Series Title
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- Call Number
- Manajemen 658.8342 Ris p
Pengaruh Product Quality dan Brand Image terhadap Purchase Decision Melalui L…
This research aims to determine the extent of the influence of product quality and brand image on purchase decisions through lifestyle regarding imported thrift shoes in the city of Pekanbaru (A Case Study of Students in Pekanbaru). This study consists of two independent variables, namely product quality and brand image, and one dependent variable, which is purchase decision, with lifestyle as …
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- ISBN/ISSN
- 205210014
- Collation
- 3900-3921 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Daf p
Pengaruh Influencer Marketing dan Affiliate Marketing terhadap Purchase Decis…
This research aims to determine the extent of the influence of influencer marketing and affiliate marketing on purchase decisions through online customer reviews of women's bags on Shopee affiliate (Case Study on Gen Z in Pekanbaru City). This study consists of two independent variables, namely influencer marketing and affiliate marketing, and one dependent variable, which is purchase decision,…
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- ISBN/ISSN
- 205210013
- Collation
- 3393-4016 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.872 Yol p
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI YAMAHA PASIR PUTIH…
Penelitian ini dilakukan pada pelanggan Dealaer PT Alfa Scopii Pasir Putih (Kampar), adapaun tujuan dari penelitian ini adalah untuk mengetahui perngaruh kualitas pelayanan terhadap kepuasan pelanggan pada Dealaer PT Alfa Scopii Pasir Putih (Kampar). Kemudian jumlah sempel yang ditetapkan sebanyak 100 responden, dalam penelitian ini menggunakan analisis data kuantitatif dengan menggunakan motod…
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- ISBN/ISSN
- 185210144
- Collation
- i, 100 Hlm.; 30x21 cm.
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Pengaruh Kualitas Produk Dan Gaya Hidup Terhadap Keputusan Pembelian Motor Ya…
Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk dan gaya hidup terhadap keputusan pembelian pada mahasiswa fakultas ekonomi dan bisnis Universitas Islam Riau. Teknik pengambilan sampel pada penelitian ini ialah menggunakan teknik Accidental Sampling yaitu merupakan salah satu komponen dari metode nonprobablity sampling. Dalam hal ini peneliti mengambil sampel se…
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- ISBN/ISSN
- 195210123
- Collation
- i-141 Hlm,;30x21 cm.
- Series Title
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- Call Number
- Manajemen 677.7 Ria p
Analisis Prilaku Konsumen (Faktor Budaya, Sosial, Pribadi dan Psikologi) terh…
Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis apakah terdapat pengaruh antara perilaku konsumen (Faktor Budaya, Faktor Sosial, Faktor Pribadi, Faktor Psikologi) terhadap Keputusan Pembelian produk fashion secara online pada PT. Shopee. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif dengan proses mengumpulkan data primer melalui m…
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- ISBN/ISSN
- 185210729
- Collation
- i, 156 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- 658.8342
Pengaruh Potongan Harga Dan Shopping Lifestyle Terhadap Impulse Buying Pada P…
Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Potongan Harga dan Shopping Lifestyle terhadap Impulse Buying Pada Pembelian Produk Cosmetik Online Dishopee Pekanbaru. Adapun teknik pengambilan sampel dalam penelitian ini adalah teknik Purposive Sampling dengan jumlah sampel 100 responden Pada Pembelian Produk Cosmetik Online. Jenis dan sumber data adalah data primer da…
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- ISBN/ISSN
- 205210041
- Collation
- i, 103 Hlm.; 30X21 cm
- Series Title
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