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Analisis Inovasi Produk pada Usaha Rotte Bakery Bukit Barisan di Pekanbaru

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his study aims to analyze product innovations carried out by Rotte Bakery Bukit Barisan in Pekanbaru. The type of research used is qualitative research by interviewing employees of Rotte Bakery Bukit Barisan in Pekanbaru in depth. The analysis used is taxonomic analysis. The results of this study indicate that Rotte Bakery Bukit Barisan in Pekanbaru has implemented five types of product innovations consisting of: modulation-based product innovation, packaging-based innovation, design-based innovation, complementary material development-based innovation and effort-reduction-based innovation. So the innovations made by Rotte Bakery Bukit Barisan in Pekanbaru have been carried out well.

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Detail Information

Call Number

Manajemen 658.57 Syu a

Language

Indonesia

NPM

185210292

Publisher

Manajemen : Universitas Islam Riau., 2022

Keyword(s)

Product innovation
Modulation-based innovation
Packaging-based innovation
Design-based innovation
Complementary material development-based innovatio
Effort reduction-based innovation

Other Information

Petugas

Uthi Kurnia

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