Art Original

Analisis Bauran Pemasaran Rumah Makan Family Setia di Pekanbaru

---

The purpose of this study was to analyze the marketing mix at the Family Setia restaurant in Pekanbaru. The population in this study are all consumers who buy food at the restaurant. The sampling technique in this study used a non-random sampling technique where the researcher determined the sampling by setting specific characteristics that were in accordance with the research objectives so that it was expected to be able to answer the research problems totaling 50 people. Data collection techniques in this study using questionnaires, interviews and documentation. The data analysis technique in this study used descriptive analysis. The results of this study indicate that the marketing mix (product, price and place) at the Family Setia restaurant in Pekanbaru has been running well.

---

Availability

Detail Information

Call Number

Manajemen 658.81 Bel a

Language

Indonesia

NPM

175210157

Publisher

Manajemen : Universitas Islam Riau., 2022

Keyword(s)

Marketing Mix
Product
Price
Place

Other Information

Petugas

Uthi Kurnia

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment