Art Original

Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Ice-Cream Aice Studi Kasus : Mm Tesco 168 Tembilahan Kabupaten Indragiri Hilir

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The sampling technique used in this study is a purposive non-probability sampling technique, the number of samples taken is determined based on Hair, samples is 65 people. Data collection techniques in this study using questionnaires or questionnaires distributed to consumers. The data analysis technique in this study used descriptive and quantitative analysis. The results showed that the price and quality of the product simultaneously and partially had a significant effect on the Ice-Cream Aice Purchase Decision (Case Study: Mm Tesco 168 Tembilahan, Indragiri Hilir Regency).

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Detail Information

Call Number

Manajemen 658.4036 Mer p

Language

Indonesia

NPM

175210572

Publisher

Manajemen : Universitas Islam Riau., 2023

Keyword(s)

Purchase Decision
Price
Product Quality

Other Information

Petugas

Uthi Kurnia

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