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Hubungan Antara Gaya Hidup Hedonis dengan Perilaku Konsumtif pada Mahasiswa Penggemar K-Pop di Universitas Islam Riau

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College students are in a transitional stage from teenage life to early adulthood. In this event, students are easily influenced by the environment that occurs around them. Consumptive behavior is the behavior of individuals who tend not to think rationally about what they buy or consume excessively without knowing its use. Consumptive behavior can be influenced by a hedonic lifestyle. This study aims to determine the relationship between consumptive behavior and hedonic lifestyle in K-Pop fanatic students at Riau Islamic University. The data collection method used in this research is the hedonic lifestyle scale which consists of 23 items, and the consumptive behavior scale which consists of 21 items. The subjects in this study were 346 students at Riau Islamic University who knew and liked K-Pop which was obtained through a purposive sampling technique. The data analysis method used is Pearson's Product Moment. The results of the analysis show that there is a significant positive relationship between the hedonic lifestyle and consumptive behavior with a value (r) of 0.798 and a significance coefficient of 0.000 (p

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Detail Information

Call Number

Psikologi 658.8342 Naf h

Language

Indonesia

NPM

188110025

Publisher

Ilmu Psikologi : Universitas Islam Riau., 2023

Keyword(s)

K-POP
Consumptive Behavior
Hedonistic Lifestyle

Other Information

Petugas

Uthi Kurnia

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