Art Original

Analisis Political Branding Anies Baswedan Di Media Sosial X @aniesbaswedan

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This study aims to analyze the political branding of Anies Baswedan on social media X through the account @aniesbaswedan. Political branding plays a crucial role for political actors in shaping public perception, gaining sympathy, building an image, and creating emotional connections with their followers. This research employs a qualitative content analysis method, which involves collecting, organizing, and analyzing the obtained data to derive interpretations from the data. The political branding theory by Pich & Newman is used as the analytical framework. The findings of this study reveal that the political branding concepts proposed by Pich & Newman are present on the @aniesbaswedan account, specifically the concepts of political leadership and political party ideology.

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Language

NPM

219110036

Publisher

Ilmu Komunikasi : Universitas Islam Riau., 2025

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Petugas

ilham

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