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Pengaruh Perceived Ease Of Use dnd Perceived Value terhadap Customer Satisfaction Memalui Online Shopping Habbit pada Tiket Bioskop Pengguna Aplikasi Tix-id (Studi Kasus pada Pengguna Tix-id di Kota Pekanbaru)

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This research aims to find out how much influence perceived ease of use and perceived value have on customer satisfaction through online shopping habits on cinema tickets for TIX-ID application users. This research consists of two independent variables, namely perceived ease of use and perceived value and one dependent variable, namely customer satisfaction and online shopping habit as intervening variables. The analysis method used is path analysis. The data collection method in this research is to use a questionnaire filled out by respondents, namely TIX-ID users who buy cinema tickets in the city of Pekanbaru. The research results obtained based on the Partial Test (t Test) showed: a) there is a significant influence of perceived ease of use on online shopping habits, b) there is a significant influence of perceived value on online shopping habits, c) there is no significant influence of perceived ease of use on customer satisfaction, d) there is a significant influence of perceived value on customer satisfaction, e) there is a significant influence of online shopping habbit on customer satisfaction, f) online shopping habbit can mediate the influence of perceived ease of use on customer satisfaction g) online shopping habbit can mediate the influence of perceived value towards customer satisfaction.

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Detail Information

Call Number

Manajemen 658.872 Mut p

Language

Indonesia

NPM

205210330

Publisher

Manajemen : Universitas Islam Riau., 2024

Keyword(s)

customer satisfaction
Perceived Value
Online Shopping Habbit
Perceived Ease of Use

Other Information

Petugas

Uthi Kurnia

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