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Analisis Pelaksanaan Kegiatan Dinas Kepemudaan Olahraga Dan Pariwisata Dalam Mempromosikan Objek Pariwisata Di Kabupaten Indragiri Hulu

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This research aims to determine the implementation of promotional activities by the Sports and Tourism Youth Service in promoting tourism objects in Indragiri Hulu Regency. There are 3 indicators used as benchmarks in this study, namely: Advertising (Advertising), procurement of sales support facilities (Saless Support) and Public Relations (Public Relations). The location of this research is the Sports and Tourism Office of Indragiri Hulu Regency and the Raja Lake Tourism Object as the main focus. The results of this study conclude that overall the implementation of the activities of the Sports and Tourism Youth Service in promoting tourism objects in Indragiri Hulu Regency has been said to be quite implemented. the efforts to implement promotions carried out by the agency are a measure of the success of the marketing strategy that has been carried out. The obstacles in carrying out promotional activities are advertising in print media and online media which is still not optimal, the implementation of sales support facilities is still lacking, and there is no visible collaboration with investors. It is recommended that advertising in print media and online media be further enhanced so that visitors are even more interested in traveling, it is further suggested that the implementation of sales support facilities such as holding events be further improved and it is expected that the performance of tourism ambassadors can carry out their duties according to their duties and expectations cooperation with investor

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Detail Information

Call Number

Administrasi Publik 338.4791 Ana W

Language

Indonesia

NPM

197110096

Publisher

Adminisrasi Publik : Universitas Islam Riau., 2023

Keyword(s)

Promotion
Implementation of Organizational Activities
Tourism Object
Indragiri Hulu Regency

Other Information

Petugas

Luthfi Pratama

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