Image of Pengaruh Gaya Hidup Islami dan Persepsi terhadap Keputusan Pembelian Produk HNI-HPAI pada Masyarakat Pekanbaru
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Pengaruh Gaya Hidup Islami dan Persepsi terhadap Keputusan Pembelian Produk HNI-HPAI pada Masyarakat Pekanbaru

Positive and significant influence of the Islamic lifestyle (X1) on purchasing decisions (Y) for HNI-HPAI products in Pekanbaru City. The results of testing the second hypothesis (H2) regarding perceptions of purchasing decisions for HNI-HPAI products, show that there is a significant positive influence of product quality on purchasing decisions for HNI-HPAI products. Based on the results of the partial test (t) regression analysis, the calculated t value for the product quality variable is 3.764, with a sig value of 0.000. This shows that the tcount value is 3.764, > ttable 1.65754. Meanwhile, the comparison of the significance values ??obtained was 0.000

Availability
#
Ekonomi Syariah (Fakultas Agama Islam) Location name is not set
ETD1804II
Available but not for loan - ETD
Detail Information
Call Number
Syariah 658.8342 Fau p
Language
Indonesia
NPM
172310127
Publisher
Ekonomi Syariah : Universitas Islam Riau.,
Keyword(s)
Product Quality
perception
Purchasing Decision
Islamic Lifestyle
HNI-HPAI Products
Other Information
Petugas
Uthi Kurnia
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