Art Original

Hubungan Antara Konformitas Dengan Prilaku Konsumtif Pengguna Tiktok Shop Pada Generasi Z Di Kota Pekanbaru

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This study aims to determine the correlation between conformity and consumptive behavior of TikTok Shop users in Generation Z in Pekanbaru City. The method used is a quantitative survey design with correlation analysis techniques to answer the hypotheses that have been built with a total sample of 100 generation Z youth users of TikTok in Pekanbaru City. The results of this study reveal that the results of this study indicate that the hypothesis is accepted, which means that there is a significant relationship between conformity and consumptive behavior of generation Z in Pekanbaru City by calculating the correlation test value of 0.631 in the correlation coefficient interval of 0.60 – 0.799, which means are in the category of strong relationship level. Then, the significant relationship contribution given was 39.2%. While the rest is influenced by other variables not included in this study.

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Detail Information

Call Number

Psikologi 155.24 Hub N

Language

Indonesia

NPM

168110181

Publisher

Ilmu Psikologi : Universitas Islam Riau., 2023

Keyword(s)

tiktok
Consumptive Behavior
conformity
Gen-Z

Other Information

Petugas

Luthfi Pratama

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