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Analisia Usahatani dan Pemasaran Sayuran Hidroponik pada Usaha Kampung Pangan Madani Kecamatan Lima Puluh Kota Pekanbaru Provinsi Riau

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Hydroponic vegetables are one of the vegetables that have started to have a lot of interest and are being developed by agricultural sector actors. Businesses by utilizing narrow land and fresher and cleaner vegetables generate attractiveness by consumers. The aims of this study were: 1) Characteristics of entrepreneurs, employees, and traders as well as profiles of hydroponic vegetable farming in the Madani Food Village Businesses in the Tanjung Rhu Subdistrict, Pekanbaru 2) Cultural technology, production factor users, production costs, income and efficiency in the Madani Food Village Businesses in the Tanjung Rhu Village. The research method is a case study on the business of Civilian Food Village in Tanjung Rhu Village. The results showed 1. Characteristics of the entrepreneur, the age of the entrepreneur and the workforce is 52 years, the length of education is 13 years, the business experience is 3 years and the family has 4 dependents. The hydroponic business profile started on December 9 2020, this business is in the micro category, the number of workers or business members is 6 people. 2) The working stages of vegetable hydroponics consist of seeding, transplanting, providing nutrition, caring for plants and harvesting. The production factors used included seeds, consisting of 1500 seeds of pakcoy and lettuce, 1 piece of rockwool measuring 2.5 cm x 2.5 cm, 2 bottles of AB Mix nutrition, 900 liters of water, 24 kWh of electricity, and 6 workers. The production costs incurred were IDR 503,600, the fixed costs were IDR 389,600 and the production of pak choy and lettuce vegetables was 3kg/pp, the gross income earned was IDR 3,750,000 and net income IDR 2,714,600, business efficiency of 2.62 (> 1) means feasible 3) Hydroponic vegetable marketing has three marketing channels for hydroponic vegetable producers, collectors and consumers. Channel I's marketing margin is IDR 4,500 for pakcoy vegetables and IDR 6,500 for lettuce vegetables. Business efficiency in marketing channel I for pakcoy plants is 9% and lettuce is 7%. The high Farmer Share, including in the marketing channels II and III, the Farmer Share which is obtained is 100% because the marketing is direct from producers to consumers, in the marketing channel I Farmer Share which is obtained is for pakcoy vegetables by 55% and lettuce vegetables by 52%.

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Detail Information

Call Number

630.68 Agu a

Language

NPM

164210149

Publisher

Agribisnis : Universitas Islam Riau., 2023

Keyword(s)

Marketing
Farming
Hydroponics

Other Information

Petugas

Uthi Kurnia

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