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Analisis Strategi Pemasaran Alat Kesehatan Pada PT. Bintang Sarana Medika di Wilayah Pekanbaru

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The purpose of this study was to identify and analyze the implementation of the medical device marketing strategy at PT Bintang Sarana Medika in the Pekanbaru area. This research was conducted at a medical device distribution company, namely PT Bintang Sarana Medika Pekanbaru area. The number of samples in this study were 5 customer respondents who were in the Pekanbaru area consisting of 10 management people, using the sampling method, namely the purposive sampling method. And the data analysis method used in this study is a qualitative descriptive analysis method. Based on the results of the research analysis, it can be concluded that PT Bintang Sarana Medika's marketing strategy for medical devices has not been effective in terms of its application.

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Detail Information

Call Number

Manajeman 658.81 Yog a

Language

Indonesia

NPM

175210870

Publisher

Pekanbaru : Universitas Islam Riau., 2022

Keyword(s)

Pemasaran
Product
Price
Marketing Strategy
Promotion

Other Information

Petugas

Uthi Kurnia

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