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Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus UMKM Toko Hh Bagansiapiapi)

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This study aims identify the influence of product quality, price and service quality on purchasing decisions ( Case Study Of MSME Shop HH Bagansiapiapi ). This type of research is a quantitative research using descriptive method. The sample in this study amounted to 100 people using the non-probability sampling method with the incidental sampling method. The technique used is to use multiple linear regression. The results of this study indicate that Product Quality (X1), Price (X2), and Service Quality (X3) simultaneously have a significant effect on purchasing decisions(Y) (Case Study of MSME Shop HH Bagansiapiapi).

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Detail Information

Call Number

Manajemen 658.4013 Nur P

Language

Indonesia

NPM

185210039

Publisher

Pekanbaru : Universitas Islam Riau., 2022

Keyword(s)

Purchase Decision
Service Quality
Price
Product Quality

Other Information

Petugas

Uthi Kurnia

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