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Pengaruh Strategi Bauran Pemasaran Terhadap Minat Berkunjung Kembali Di Objek Wisata Istana Siak Sri Indrapura (Asserayah Hasyimiah) Kabupaten Siak

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This study aims to determine the effect of the marketing mix strategy on the interest in returning to the tourist attraction of the Siak Sri Indrapura palace (assarayah Hasyimiah) Siak Regency. The sample in this study amounted to 96 people with the sampling method using accidental samples. The mehod of data analysis was carried out by quantitative researchusing multiple linear regression. The results of this study indicate that the product, price, location, promotion, people, physical evidence, process have a positive and significant influence on the interest in visiting again at the Tourism Object f the Siak Sri Indrapura Palace (Asserayah Hasyimiah) Siak Regency. Keywords: Product, Price, Location, Promotion, People, Physical Evidence, Process, and Interest in Returning.

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Detail Information

Call Number

Manajemen 658.8 Yol P

Language

Indonesia

NPM

185210013

Publisher

Pekanbaru : Universitas Islam Riau., 2022

Keyword(s)

Pemasaran
Product
Price
Promotion
Location
People
Physical Evidence
Interest in Returning
Process

Other Information

Petugas

Uthi Kurnia

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