Text

Pengaruh Citra Rasa dan Promosi Melalui Media Sosial Instagram terhadap Keputusan Pembelian Konsumen (Studi Kasus Minuman Chocolate Changer Cabang Karya 1 Pekanbaru)

---

The purpose of this study was to determine and analyze the influence of taste and promotions through social media on consumer purchasing decisions (a case study of the Chocolate Changer drink, Karya 1 Pekanbaru Branch). The population in this study were all consumers who had bought Chocolate Changer Drinks at Karya 1 Pekanbaru Branch. The sampling technique in this study used purposive sampling, which was taken based on certain considerations and objectives based on research criteria, totaling 62 people. Data collection techniques in this study using a questionnaire. Data analysis techniques in this study used descriptive analysis and SPSS 26. The results of this study indicate that taste and social media promotion partially and simultaneously have a significant effect on consumer purchasing decisions (a case study of the Chocolate Changer drink Branch Karya 1 Pekanbaru). Key Word: Taste, Promotion Through Social Instagram, and

---

Availability

Detail Information

Call Number

Manajemen 631.8 Dwi p

Language

Indonesia

NPM

185210175

Publisher

Manajemen : Universitas Islam Riau., 2023

Keyword(s)

Keputusan Pembelian
Cita rasa
Promosi Media Sosial Instagram

Other Information

Petugas

Erza Pebriani

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment