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Pengaruh Sturuktur Modal, Likuiditas, Cash Holding,dan Size terhadap Kinerja Perusahaan Sub Sektor Periklanan, Percetakaan dan Media yang Terdaftar di Bursa Efek Indonesia

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The purpose of this study is to determine the effect of capital structure (DER), liquidity (CR), cash holding (CH), and size (SIZE) on the performance of advertising, printing and media sub-sector companies listed on the Indonesia Stock Exchange. This study used quantitative methods. Sampling was carried out by purposive sampling with a total of 19 companies from a total population of 24 companies. The data analysis technique used is panel data regression which is used to test the hypothesis model statistically, as well as the extent to which the proposed capital is consistent with the data sample. The data source used is secondary data obtained indirectly. Data collection is taken by documentation techniques. The results of this study show that the capital structure has a positive and significant effect on the performance of advertising, printing and media sub-sector companies listed on the Indonesia Stock Exchange. Liquidity, cash holding and size have a negative and insignificant effect on the performance of companies listed on the Indonesia Stock Exchange.

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Detail Information

Call Number

Manajemen 332.041 Ang p

Language

Indonesia

NPM

195210055

Publisher

Pekanbaru : Universitas Islam Riau., 2024

Keyword(s)

Modal
Size
Capital Structure
Liquidity
Cash Holding
Company Performance

Other Information

Petugas

Uthi Kurnia

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