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Pengaruh Strategi Bauran Pemasaran terhadap Keputusan Pembelian Baju Piama Batik di Toko Rejeki Jaya Kota Bagansiapiapi

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This study aims to determine the effect of product marketing mix strategy, price, place, promotion on purchasing decisions for batik pajamas at the Rejeki Jaya Bagansiapiapi Store. This type of research is a quantitative research using descriptive method. The population in this study were all consumers of the fortune shop jaya Baganapaipai, with sampling using the non-probability sampling method and purposive sampling technique with a total sample of 96 respondents based on the Lemeshow formula. The technique used is multiple linear regression technique. And the results in the study show that theproduct marketing mix strategy has a significantly positive effect on purchasing decisions for batik pajamas at the fortune jaya bagansiapiapi store, price marketing mix strategy has a significantly positive effect on purchasing decisions for batik pajamas at the fortune jaya bagansiapiapi store, place marketing mix strategy has a significantly positive effect on decisions Purchasing batik pajamas at the Fortune Jaya Bagansiapiapi shop, the promotion marketing mix strategy has a significantly positive effect on the decision to purchase batik pajamas at the Fortune Jaya Bagansiapiapi shop. the product marketing mix strategy), Price Place, Promotion simultaneously significantly influence purchasing decisions Batik Pajama at the Bagansiapiapi Rejeki Jaya Store . Keywords:

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Detail Information

Call Number

Manajemen 658.81 Pip P

Language

Indonesia

NPM

185210044

Publisher

Pekanbaru : Universitas Islam Riau., 2022

Keyword(s)

Pemasaran
Price (X2)
Purchase Decision (Y)
Product (X1)
Place (X3)
Promotion (X4)

Other Information

Petugas

Uthi Kurnia

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