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Keputusan Petani Dalam Memasarkan Nenas (Ananas Comosus L. Merr) Di Kecamatan Sungai Sembilan Kota Dumai

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Pineapple is either the horticultural crops which has become a leading commodity in Indonesia, especially in Riau Province. This study aims to determine and analyze: 1) Characteristics of pineapple farmers and traders in Sungai Sembilan District, Dumai City. 2) Pineapple marketing performance which includes: marketing institutions, marketing channels, marketing functions, marketing costs, marketing margins, farmer share, marketing benefits, and marketing efficiency in Sungai Sembilan District, Dumai City. 3) Factors influence farmers' decisions in marketing pineapples in Sungai Sembilan District, Dumai City. This study used a survey method in Sungai Sembilan District, Dumai City. Determination of the research location was done purposively. This research was conducted for 6 months, from February to July 2022. Respondents were 74 pineapple farmers, 12 collectors, and 5 retail traders by census. Data analysis were used descriptive analysis and statistical analysis of binomial (binary) logistic regression. The results indicated that: pineapple farmers are productive age of 43 years, average level of education is 9 years, average number of family members is 4 people, and average farming experience is 16 years. The average age of collecting traders is productive, namely 42 years, the average education level is 9 years, the average trading experience is 10 years, and the average capital is Rp. 7.935.417/kg. For retailers, the average productive age is 46 years, the average education level is 7 years, the average trading experience is 8 years, and the average capital is Rp. 1.370,000/kg. Pineapple marketing has marketing institutions, namely: farmers, collectors, retailers, and consumers. And 2 marketing channels (farmers - collectors - retailers - consumers) and (farmers - collectors). The marketing functions performed by farmers are: selling, purchasing, storing, transporting, standardizing and grading functions, risking, financing, and market information. The total marketing costs incurred in channel I are Rp. 1,509.48/kg, while the total cost of marketing in channel II is Rp. 524.99/kg. The marketing margin for channel I is Rp. 4,000, and channel II as much as Rp. 1,571. The profit obtained in the first marketing channel is Rp. 6,390.46/kg, while the profit in the second marketing channel is Rp. 1.046.44/kg. Pineapple marketing is classified as efficient with a marketing efficiency of channel I of 19.35% and channel II of 9.07%. The farmer share of channel I was 48.72% and channel II was 56.79%.The dominant factor influencing farmers' decisions in marketing pineapples in Sungai Sembilan District is price, number of sales, age anddistance.

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Detail Information

Call Number

Agribisnis 630.92 Kri K

Language

Indonesia

NPM

184210448

Publisher

Pekanbaru : Universitas Islam Riau., 2022

Keyword(s)

Marketing
Petani
Pineapple
Decision Farmers

Other Information

Petugas

Uthi Kurnia

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