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Pengaruh Kualitas Pelayanan dan Transportasi Maxim Bike terhadap Kepuasan Pelangganan dan Bisnis Universitas Islam Riau

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This research is to determine the level of customer satisfaction and customer dissatisfaction in the Maxim application, in this case students at the Faculty of Economics and Business, Riau Islamic University. The population in this research is the entire quality of Maxim Transportation services and customer satisfaction at the Faculty of Economics and Business. The sampling technique in this research used purposive sampling with a sample size of 30 respondents. The data collection technique in this research uses questionnaires which are distributed to consumers. The data analysis used is simple linear regression analysis, validity test, reliability test, coefficient of determination (R2), T test (Partial) using SPSS 22.0. It can be concluded from the results of data analysis that show that service quality (X) has a significant positive influence on customer satisfaction (Y) in using the Maxim Bike application at the Faculty of Economics and Business, Riau Islamic University.

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Detail Information

Call Number

Manajemen 381.3 Kri p

Language

Indonesia

NPM

185210186

Publisher

Pekanbaru : Universitas Islam Riau., 2024

Keyword(s)

konsumen
Service Quality
customer satisfaction

Other Information

Petugas

Uthi Kurnia

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