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Agroindustri dan Pemasaran Kelapa Jelly (Studi Kasus Pada Usaha “Queen Kelapa Jelly” di Desa Karya Bhakti Kecamatan Kampar Kiri Tengah Kabupaten Kampar Provinsi Riau)

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Coconut jelly is a derivative product from coconut fruit that can be consumed by all ages, has business opportunities and is profitable. Queen Kelapa jelly is the only business that sells coconut jelly in Karya Bhakti Village, Kampar Kiri Tengah District. This research aims to analyze: 1) Characteristics of business actors (entrepreneurs and retailers) and business profile of Queen Kelapa Jelly; 2) Agroindustry Queen Coconut Jelly; 3) Marketing Queen Coconut Jelly. This research was carried out in Karya Bhakti Village, Kampar Kiri Tengah District, Kampar Regency from June to November 2023. The method used is the census method. To answer the purpose of this research analyzed by descriptively statistical analysis, and using the Hayami methods. The results of the first study showed that the coconut jelly entrepreneur was 25 years, the education level was 12 years, the business experience for 4 years, the number of family size was 1 people. The average trader is 32 years, the average education level was 12 years, the average business experience was 5 years, the average number of family size was 2 people. This agroindustry was established in 2019 as a small-scale business or home industry with its own capital to establish its business. Second, the technology used is a simple tool. The use of raw coconut materials was 100 pieces/production process. The workforce used was 2.5 HOK. Production costs incurred was Rp. 841,483. Production was 100 pieces with a selling price of IDR 15,000 /piece. Gross income of IDR 1,500,000/production process, net income of IDR 658,517/production process. Efficiency was 1.78. The added value obtained was Rp 8,413.85 with a value-added ratio was 56.09% in one production process. The three marketing channels consist of,2 channels marketing channels I entrepreneurs sell directly to retailer merchants and retailer merchants sell to consumers. Marketing channel II entrepreneurs sell directly to consumers. Marketing margin on marketing channel I obtained by retailer was IDR 9,586/piece, marketing profit was IDR 5,526/piece, marketing costs was IDR 1,320/piece and marketing efficiency was 7.33 %. Meanwhile, marketing channel II profit was IDR 6,486/piece with marketing costs was IDR 100 obtained efficiency was 0,66%, so the most efficient channel is channel II.

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Detail Information

Call Number

Agribisnis 381.1 Rik A

Language

Indonesia

NPM

194210149

Publisher

Pekanbaru : Universitas Islam Riau., 2024

Keyword(s)

Pemasaran
Marketing
Agroindustry
Coconut Jelly

Other Information

Petugas

Uthi Kurnia

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