Image of Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Takadeli Cake Boutique (Studi Kasus pada Konsumen Takadeli Cake Boutique Pekanbaru)
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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Takadeli Cake Boutique (Studi Kasus pada Konsumen Takadeli Cake Boutique Pekanbaru)

This research was conducted with the aim of finding out the influence of product quality and price on purchasing decisions for Takadeli Cake Boutique products among Takadeli Cake Boutique Pekanbaru consumers. The methods used in this research are quantitative methods and descriptive methods. The sampling technique used was purposive sampling with a sample size of 100 people based on the Lemeshow formula with an error rate of 10%. The technique used is multiple regression analysis. The research results showed that the product quality and price variables had an influence on the decision to purchase Takadeli Cake Boutique products among Takadeli Cake Boutique Pekanbaru consumers.

Availability
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Manajemen (Fakultas Ekonomi dan Bisnis) Manajemen 677.7 Fay p
241244
Available but not for loan - ETD
Detail Information
Call Number
Manajemen 677.7 Fay p
Language
Indonesia
NPM
205210306
Publisher
Pekanbaru : Universitas Islam Riau.,
Keyword(s)
Produk
Price
Product Quality
Purchase Decisions
Other Information
Petugas
Uthi Kurnia
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