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Pengaruh Cita Rasa, Harga dan Prosi Melalui Media Sosial terhadap Keputusan Pembelian Konsumen Coffe Shop Kala Bumi di Pekanbaru

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The purpose of this study was to find out and analyze whether there is an influence between Taste, Price, and Promotion on the Purchase Decision of Kala Bumi coffee shop consumers. The method used in this research is a quantitative descriptive method. The sample used in this research is the consumers of the Kala Bumi coffee shop who have purchased and know information about the sales and attractiveness of this coffee shop. The sampling technique used is the Purposive Sampling Technique. With a total sample of 97 respondents. The data processing and analysis method used in this study is Multiple Linear Regression, Coefficient of Determination, Partial Test T, Partial Test F. The results of this study indicate that there is a positive and significant influence between Taste on Purchase Decision, Price on Purchase Decision, Promotion on Buying decision.

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Detail Information

Call Number

Manajemen 659.14 Ald p

Language

Indonesia

NPM

185210211

Publisher

Pekanbaru : Universitas Islam Riau., 2024

Keyword(s)

Manajemen
Social Media
Purchase Decision
Price
Promotion
Taste

Other Information

Petugas

Uthi Kurnia

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