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Pengaruh Variasi Produk,Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian di Galaxy Swalayan Bukit Barisan di Pekanbaru

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The aim of this research is to determine the influence of product variations, prices and service quality on purchasing decisions at Galaxy Swalayan Bukit Barisan in Pekanbaru City. Data collection techniques through questionnaires. Using data analysis techniques assisted by the SPSS application. The results of this research are that product variations partially have a positive and significant effect on purchasing decisions. Price partially has a positive and significant effect on purchasing decisions. Service quality partially has a positive and significant effect on purchasing decisions. Product Variations, Prices and Service Qualit y simultaneously have a positive and significant effect on Purchasing Decisions

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Detail Information

Call Number

Manajemen 658.56 Nur p

Language

Indonesia

NPM

185210639

Publisher

Pekanbaru : Universitas Islam Riau., 2024

Keyword(s)

Produk
Price
Product Variation
Quality Service
Purchasing Decision

Other Information

Petugas

Uthi Kurnia

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