Text

Analisis Agroindustri dan Pemasaran Kerupuk Bawang di Kecamatan Rengat Kabupaten Indragiri Hulu Provinsi Riau (Kasus pada Usaha Kerupuk Bawang 7 Saudara)

---

Onion chips are a food processed from tapoka flour and wheat flour which can be consumed and has a profitable business opportunity. This research aims to: (1) Analyze the characteristics of entrepreneurs and the business profile of Kerupuk Bawang 7 Saudara, (2) The production process (use of raw materials and supporting materials, processing technology, production process and use of labor) in the 7 Saudara onion chips business, ( 3) 7 Brothers Garlic Chips agro-industry business (production costs, production, income, efficiency and added value), (4) channels, institutions, functions, costs, margins, profits, farmer’s share, and marketing efficiency of 7 Saudara onion chips. The research method is a case study method on the 7 Saudara onion chips business, Rengat District, Indragiri Hulu Regency. This research was conducted for 6 months from April 2023 to October 2023. The research respondents were entrepreneurs, 8 workers, and 5 traders. Research data is primary data and secondary data. Data analysis is qualitative descriptive analysis and quantitative analysis. The research results show that the entrepreneur is 53 years old, has an education level of 12 years, business experience of 13 years and a family of 5 people. The average employee is 44 years old, with an average education level of 12 years, 13 years of business experience, and an average of 3 family dependents. This chips business has been running for 13 years and is a small industry. The initial capital for the business came from a loan of Rp. 500,000 and has a workforce of 8 people. The production technology used is traditional. The amount of raw materials is 20 kg/production process. Fixed costs of Rp. 28,665,000 and variable costs of Rp. 1.129.831. Total production 40 kg. gross income of Rp. 3,000,000 and net income of Rp. 1,372,621.53/production process, business efficiency of 2,18%. Added value of Rp. 93,508.45/production process. Marketing institutions consist of retailers as intermediaries selling onion crackers to consumers. Marketing channels consist of 2, namely channel I from producers to retailers then to consumers, while channel II goes directly from entrepreneurs to consumers. The marketing function of onion chips consists of purchasing, selling, storing, transporting, processing, financing, standardizing, classifying risk-bearing products, providing market information. In channel I, marketing costs are Rp. 15,000/package, marketing margin of Rp. 5000/pack,farmer’s share of 75%, marketing efficiency of 3.5%. In channel II it is directly consumed so it is most efficient.

---

Availability

Detail Information

Call Number

Agribisnis 658.81 Sit a

Language

Indonesia

NPM

174210420

Publisher

Pekanbaru : Universitas Islam Riau., 2024

Keyword(s)

Pemasaran
Marketing
Added Value
Agroindustry
Onion Chips

Other Information

Petugas

Uthi Kurnia

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment