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PENGARUH BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW PADA MS GL…
PENGARUH BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW PADA MS GLOW NOVA ARAB DI KOTA PEKANBARU REFI FIANDRA 217210119 ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan merek (brand trust) terhadap keputusan pembelian produk MS Glow pada konsumen Nova Arab Kota Pekanbaru. Teori yang digunakan pada penelitian dalam variabel brand trust mengacu pada Lau dan Lee (d…
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- ISBN/ISSN
- 217210119
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- i, 105 Hlm.; 30x21 cm
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- Bisnis 643.1 Ref p
TRUSTWORTHINESS KONSUMEN PADA PRODUK KOSMETIK NON BPOM DI KOTA PEKANBARU
Pemakaian produk kosmetik non-BPOM di Pekanbaru yang semakin berkembang mencerminkan tingkat kepercayaan tertentu dari beberapa konsumen terhadap produk itu, meskipun keamanan hukumnya belum terjamin. Studi ini bertujuan untuk mengukur tingkat kepercayaan konsumen terhadap produk kosmetik non-BPOM di Pekanbaru, dengan mengacu pada teori kepercayaan yang dikemukakan oleh Mayer, Davis, dan Schoor…
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- ISBN/ISSN
- 218110149
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- i, 57 Hlm.; 30x21 cm
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- psikologi 381.3 Nur t
Pengaruh (customer bonding) ikatan pelanggan dan (Trust) kepercayaan terhadap…
Tujuan penelitian ini adalah untuk memahami dan manganalisis pengaruh customer bonding dan trust terhadap repurchase intention pada CV. Virgo Nusantara Pekanbaru yang berlokasi di jalan kartama. Selain itu penelitian ini ingin menggali pandangan konsumen seberapa penting terhadap customer bonding (ikatan pelanggan) dan trust (kepercayaan). Customer bonding dalam penelitian ini diukur melalui em…
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- ISBN/ISSN
- 217210449
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- i, 139 Hlm.; 30x21 cm
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Pengaruh Brand Ambassador, Kepercayaan, Harga Dan Produk Terhadap Keputusan P…
Shopee is a popular online shopping platform in Indonesia. This platform offers a wide range of products from various sellers, including products specifically targeted towards students. This research was conducted to find out whether there is an Influence of Brand Ambassador, Trust, Price and Product on Purchasing Decisions (case study in Pekanbaru students). The object of this study is Shopee …
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- ISBN/ISSN
- 195210045
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Pengaruh Brand Trust Terhadap Keputusan Pembelian Pada Leton Coffee Chapter.4…
Brand Trust merupakan keinginan konsumen untuk mempercayai atau ekspektasi bahwa produk tersebut akan mengakibatkan hal positif terhadap konsumen, sehingga konsumen merasa aman dalam berinteraksi dengan merek. Keputusan Pembelian ialah suatu tindakan yang diambil oleh konsumen untuk membeli suatu produk. Penelitian ini dilakukan di Leton Coffee Chapter.4 Panam di Jalan Hr. Soebrantas No. 03, Si…
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- ISBN/ISSN
- 197210329
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- i, 142 Hlm.; 30x21 cm.
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Pengaruh Product Quality dan Product Packaging terhadap Purchase Decision Mel…
This research aims to find out how much influence product quality and product packaging have on purchase decisions through brand trust in make over cosmetic products in Pekanbaru City. This research consists of two independent variables, namely product quality and product packaging and one dependent variable, namely purchase decision and brand trust as an intervening variable. The analysis meth…
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- ISBN/ISSN
- 205210342
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- 308-329 Hlm.; 30x21 cm.
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- Manajemen 658.834 Del p
Pengaruh Brand Equity dan Brand Trust Terhadap Purchase Decision Melalui Cust…
This research aims to find out how much influence brand equity and brand trust have on purchase decisions through customer satisfaction with branded clothes in Pekanbaru City. This research consists of two independent variables, namely brand equity and brand trust and one dependent variable, namely purchase decision and customer satisfaction as an intervening variable. The analysis method used …
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- ISBN/ISSN
- 205210322
- Collation
- 725-746 Hlm.; 30x21 cm.
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- Manajemen 658.82 Riz p
Pengaruh Halal Labelization dan Religiousity terhadap Purchase Decision Mela…
This research aims to determine the extent of the influence of halal labelization and religiosity on purchase decisions through brand trust in the fast-food industry in the city of Pekanbaru. This study consists of two independent variables, namely halal labelization and religiosity, and one dependent variable, which is purchase decision, with brand trust as an intervening variable. The analyti…
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- ISBN/ISSN
- 205210015
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- 3922-3945 hlm.; 30x21 cm
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- Manajemen 658.8342 Ris p
Pengaruh Bren Ambassador Isyana Saraswati dan Kepervaan terhadap Keputusan P…
This research aims to determine and analyze the influence of Brand Ambassador Isyana Sarasvati and Trust on Lazada Indonesia Purchasing Decisions (Case Study of Active Students at Riau Islamic University). The sample size in this study was 100 respondents. The types and sources of data are primary and secondary data, while data collection techniques use interviews, questionnaires and documentat…
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- ISBN/ISSN
- 195210473
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- i, 94 Hlm.; 30X21 cm.
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- Manajemen 643.1 Rya p
Kedudukan Asas Kepercayaan dalam Transaksi Jual Beli Online Ditinjau dari Und…
Problems that arise in the implementation of e-commerce include the position of the principle of trust in buying and selling transactions through online shop media and the responsibility given by the seller if he defaults. To overcome this problem, several countries have made laws relating to e-commerce and e- contracts. In this study, the authors have a main problem, namely what is the positio…
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- ISBN/ISSN
- 191010088
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- xiii, 79 hlm.; 30 x 21 cm
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- Hukum 658.84 Les k
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