This study aims to analyze the effect of product quality on consumer satisfaction at Nirwana Coffee Shop, Indragiri Hulu District, Pasir Turtle District, Airmolek. This research is a qualitative descriptive and quantitative research with a sample size of 100 people. The analytical method used in this research is simple linear regression analysis. The results of this study indicate that consumer…
This study aims to analyze the effect of product quality on consumer satisfaction at Nirwana Coffee Shop, Indragiri Hulu District, Pasir Turtle District, Airmolek. This research is a qualitative descriptive and quantitative research with a sample size of 100 people. The analytical method used in this research is simple linear regression analysis. The results of this study indicate that consumer…
Penelitian ini bertujuan untuk menganilisis The Influence of Store Atmosphere and Social Media Promotion on Purchase Decisions at Coffee Shop in Pekanbaru (Case study Rehat Coffe). Objek dari penelitian ini adalah Rehat Coffe yang berlokasi di Jl. Sumatera No.66b, Simpang Empat, Kec. Pekanbaru Kota, Kota Pekanbaru dengan sampel sebanyak 100 responden yang menjadi pembeli di Rehat Coffe. Tekn…
The role of agricultural extension workers is very important to help and guide Liberica coffee farmers optimally. This research aims to analyze: 1) Characteristics of farmers, agricultural instructors, farming profiles, institutional profiles of farmers and extension institutions 2) Level of farmer satisfaction with the performance of agricultural instructors 3) Strategies for improving the per…
Agroindustry is an industry that transforms agricultural products to increase added value. One of the agroindustry that is currently developing is the coffee agroindustry. This study aims to analiyze: 1) characteristics of entrepreneurs and workers as well as the profile of the Rumah Tani Kopi agroindustry. 2) Utilization of production technology, production factors and the productio…
Analisis Kelayakan Usaha Coffee Shop di Kecamatan Marpoyan Damai Kota Pekanbaru Provinsi Riau (Studi Kasus: Coffee Shop Dakopat), di bawah bimbingan Bapak Dr. Azharuddin M. Amin, M.Sc. Industri kopi di Indonesia sangat beragam, dari unit usaha kecil yang berskala industri rumahan hingga industri berskala multinasional. Coffee shop merupakan salah satu usaha kopi yang cenderung mengalami perkemb…
Analysis of factors that influence consumer decisions regarding purchasing brown sugar coffee at D'star Coffee and Space, Pekanbaru City, Riau Province. Under the guidance of Dr. Fahrial, SP., SE., ME. Analysis of factors that determine consumer decisions regarding purchasing brown sugar coffee at D'star Coffee and Space, Pekanbaru City, Riau Province. Under the Supervise By Dr. Fahrial, SP., S…
ABSTRAK Analisis Komunikasi Interpersonal Karyawan Tanama Coffee Pekanbaru Kepada Konsumen Dalam Upaya Mempertahankan Konsumen Arfan Dhinata 179110252 Penelitian ini dilaksanakan untuk menjelaskan, menganalisa dan mengetahui bagaimana komunikasi interpersonal dalam karyawan Tanama Coffee and Space dalam mempertahankan konsumen Penelitian ini menggunakan metode penelitian kualitatif yang di…
Penelitian ini bertujuan untuk menganalisis strategi pemasaran Coffee Shop di era digital untuk meningkatkan penjualan mereka di Kecamatan Tapung Hilir Kabupaten Kampar. Data penelitian yang digunakan adalah hasil wawancara dengan pemilik Coffee Shop, serta data kuisioner yang disebarkan secara langsung kepada pengunjung Coffee Shop. Penelitian ini memberikan gambaran tentang tantangan yang dih…
Coffee drinks are one of the culinary tours today that are in great demand, especially among young people. This becomes a new business for entrepreneurs and adds job vacancies for the community and also improves the economy in the city of Pekanbaru. This study aims to analyze: (1) consumer characteristics, products, and business profiles at Takala coffee shop(2) Consumer satisfaction level in p…