This study aims to determine the analysis of Islamic marketing strategy at 212 Mart Rumbai branch in Pekanbaru. To reveal these problems, the authors use field research methods with a qualitative approach with primary and secondary data sources to provide information. The informants used in the study were 15 people. Data collection is done by conducting direct interviews with 15 people who have…
Pineapple is either the horticultural crops which has become a leading commodity in Indonesia, especially in Riau Province. This study aims to determine and analyze: 1) Characteristics of pineapple farmers and traders in Sungai Sembilan District, Dumai City. 2) Pineapple marketing performance which includes: marketing institutions, marketing channels, marketing functions, marketing costs, marke…
Consumer satisfaction is the level of consumer feelings either happy or sadness that arises after consumers compare the quality of a product or service which he uses with what he expects. The purpose of this research to analyze: (1) consumer characteristics, product characteristics, and profile effort; (2) the level of consumer satisfaction with the fried chicken product; and (3) Marketing stra…
The agricultural sector is a source of raw materials for the agricultural product processing industry (agro-industry) which plays a role in creating added value and employment as well as a source of income for the community. This study aims to identify and analyze (1) the Characteristics of entrepreneurs and business profiles of the Bina Karya banana chip agro-industry, (2) the Use of raw mater…
Although sales of ornamental plants experienced a decline during the Coronavirus Disease 2019 (Covid-19) pandemic, this has provided an opportunity for farmers to increase sales of ornamental plant businesses, especially orchids, palms and adeniums. This study aims to analyze: 1) Characteristics of entrepreneurs and business profiles, 2) Marketing mix, 3) Marketing strategy. This study used a s…
Rubber is a plantation crop that has become popular in Indonesia. Rubber has become very close to farmers because it is easy in cultivation and processing techniques and provides direct economic value for farmers. This study aims to determine and analyze: 1). Characteristics of rubber farmers in Gumanti Village, Peranap District, Indragiri Hulu Regency. 2) Technical cultivation and use of rubbe…
Pineapple farming in Teluk Batil Village is a source of income for farmers. The results of pineapple farming are expected to be profitable and prosperous for farmers. This study aims to analyze: 1) Farmer characteristics and pineapple farming profiles; 2) Pineapple farming and 3) pineapple marketing in Teluk Batil Village, Sungai Apit District, Siak Regency, Riau Province. This research was con…
Mackerel crackers are side dishes that have high protein because they are made with fish-based ingredients needed by the human body to increase nutrition. This study aims to analyze 1) Characteristics of entrepreneurs, workers and traders, 2) Production technology, use of production factors, costs, production, income, efficiency and added value of the mackerel cracker agro-industry business, 3)…
Agroindustry and Marketing of Keripik Pisang Gosong in Teratak Village, Sei Balai District, Batu Bara Regency, North Sumatra Province under the Guidance of Mr. Heriyanto, SP., M.Si The agricultural sector is a source of raw material media in the agro-processing industry for employment as well as utilizing market opportunities for burnt banana chips. This study aims to analyze: 1) business chara…
PENGARUH SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PRODUK PADA MADAME GIE OFFICIAL STORE JL. AHMAD DAHLAN PEKANBARU ABSTRAK Oleh RIMA DWI FADHILLA G 207210106 Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing terhadap Minat Beli Produk Pada Madame Gie Official Store Jl. Ahmad Dahlan Pekanbaru. Tipe penelitian ini menggunakan metode kuantitatif. Untuk metode pengambilan …