This research aims to determine the extent of the influence of influencer marketing and affiliate marketing on purchase decisions through online customer reviews of women's bags on Shopee affiliate (Case Study on Gen Z in Pekanbaru City). This study consists of two independent variables, namely influencer marketing and affiliate marketing, and one dependent variable, which is purchase decision,…
This study aims to determine how much influence green marketing and brand image have on customer purchasing decisions through customer satisfaction as an intervening variable at KFC Ahmad Yani Padang. This study consists of two independent variables, namely green marketing and brand image as well as one variable of customer purchasing decisions and the intervening variable of customer satisfact…
This research is in the form of qualitative descriptive research, where this research aims to find out what strategies are appropriate for a business to use. Using SWOT analysis, this research was conducted in the food business sector, namely the Curos and Perawang Mozza Stick businesses. The data obtained is from the results of primary data and secondary data. The testing methods used are the …
Tofu agro-industry products have high market demand, but limited availability of raw materials to meet business needs. This causes high market competition in meeting raw material needs. This condition is a problem for entrepreneurs. In addition, entrepreneurs must also compose in marketing these tofu agroindustri products by creating a 7P marketing mix strategy so that they can compete in the m…
Coconut jelly is a derivative product from coconut fruit that can be consumed by all ages, has business opportunities and is profitable. Queen Kelapa jelly is the only business that sells coconut jelly in Karya Bhakti Village, Kampar Kiri Tengah District. This research aims to analyze: 1) Characteristics of business actors (entrepreneurs and retailers) and business profile of Queen Kelapa Jelly…
The rubber commodity is one of the commodities in Kasang Bangsawan Village that has the potential to continue to be developed both in terms of farming and marketing, so the right strategy is needed to maximize this potential. This research aims to analyze: (1) Characteristics of farmers and traders, (2) Rubber farming, (3) Bokar marketing and (4) Strategy for developing rubber farming and bokar…
Comparative Study of Palm Oil TBS Marketing Through KUD and Non-KUD in Sei Beras-Beras Village, Lubuk Batu Jaya District, Indragiri Hulu Regency, Riau Province. Supervised by Mr. Hajry Arief Wahyudy, SP, MMA. Marketing of palm oil FFB in Sei Beras-Beras Village is different between those through KUD and Non-KUD. This research aims to: (1) Understand the characteristics of farmers and marketing …
The availability of raw materials for palm oil stick waste for some small and medium industry group (IKM) craftsmen in Rokan Hilir is used to make creative economy products, namely woven crafts such as tissue boxes, tablecloths and even palm tree stick bags. This research aims to determine and analyze: (1) Characteristics of entrepreneurs and business profiles (2) Analysis of the agro-industry …
Onion chips are a food processed from tapoka flour and wheat flour which can be consumed and has a profitable business opportunity. This research aims to: (1) Analyze the characteristics of entrepreneurs and the business profile of Kerupuk Bawang 7 Saudara, (2) The production process (use of raw materials and supporting materials, processing technology, production process and use of labor) in t…
Mundam Village, Medang Kampai District has the highest pineapple production in Dumai City. The pineapple used uses superior varieties so it has a sweet taste and large size. This study aims to determine and analyze: 1) Characteristics of pineapple farmers and traders in Mundam Village, Medang Kampai District. 2) Marketing institutions, marketing channels, marketing functions, marketing costs, m…