This research aims to see how much influence content marketing on the Shopee affiliate TikTok account @nazwaadinda has on purchasing decisions. This Shopee affiliate is a program that offers additional income for content creators who promote Shopee products on social media such as YouTube, Instagram, Facebook and Tiktok, including the TikTok account @nazwaadinda. This research uses explanatory …
This study aims to analyze sentiment towards the MBKM Ferienjob program on the Twitter/X platform using three classification methods: Naïve Bayes, Decision Tree, and Convolutional Neural Network (CNN). The analysis involves comparing the performance of these methods in terms of accuracy, precision, recall, and F1-Score to determine the most effective method for user sentiment classification. T…