Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Rumah Sakopi di Perawang. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian telah diuji validitas dan reliabilitasnya, sert…
The purpose of this research is to determine and analyze the influence of design, facilities and product quality on purchasing decisions in the Delizia Cluster housing complex in Pekanbaru City. The population in this study were homeowners in the Delizia Cluster housing, 31 respondents who lived in the Delizia Cluster housing in the city of Pekanbaru. The number of research samples is all respo…