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Found 5 from your keywords: subject="Brand Trust"
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PENGARUH BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW PADA MS GL…
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nurmanREFI FIANDRA

PENGARUH BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW PADA MS GLOW NOVA ARAB DI KOTA PEKANBARU REFI FIANDRA 217210119 ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan merek (brand trust) terhadap keputusan pembelian produk MS Glow pada konsumen Nova Arab Kota Pekanbaru. Teori yang digunakan pada penelitian dalam variabel brand trust mengacu pada Lau dan Lee (d…

Edition
-
ISBN/ISSN
217210119
Collation
i, 105 Hlm.; 30x21 cm
Series Title
-
Call Number
Bisnis 643.1 Ref p
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Pengaruh Brand Trust Terhadap Keputusan Pembelian Pada Leton Coffee Chapter.4…
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Eka KomalasariDwi Cahaya Ningrum S.

Brand Trust merupakan keinginan konsumen untuk mempercayai atau ekspektasi bahwa produk tersebut akan mengakibatkan hal positif terhadap konsumen, sehingga konsumen merasa aman dalam berinteraksi dengan merek. Keputusan Pembelian ialah suatu tindakan yang diambil oleh konsumen untuk membeli suatu produk. Penelitian ini dilakukan di Leton Coffee Chapter.4 Panam di Jalan Hr. Soebrantas No. 03, Si…

Edition
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ISBN/ISSN
197210329
Collation
i, 142 Hlm.; 30x21 cm.
Series Title
-
Call Number
-
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Pengaruh Product Quality dan Product Packaging terhadap Purchase Decision Mel…
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Yul EfnitaDelsi Anggriani

This research aims to find out how much influence product quality and product packaging have on purchase decisions through brand trust in make over cosmetic products in Pekanbaru City. This research consists of two independent variables, namely product quality and product packaging and one dependent variable, namely purchase decision and brand trust as an intervening variable. The analysis meth…

Edition
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ISBN/ISSN
205210342
Collation
308-329 Hlm.; 30x21 cm.
Series Title
-
Call Number
Manajemen 658.834 Del p
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Pengaruh Brand Equity dan Brand Trust Terhadap Purchase Decision Melalui Cust…
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SyaefullohRizki Supriyanto Utama

This research aims to find out how much influence brand equity and brand trust have on purchase decisions through customer satisfaction with branded clothes in Pekanbaru City. This research consists of two independent variables, namely brand equity and brand trust and one dependent variable, namely purchase decision and customer satisfaction as an intervening variable. The analysis method used …

Edition
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ISBN/ISSN
205210322
Collation
725-746 Hlm.; 30x21 cm.
Series Title
-
Call Number
Manajemen 658.82 Riz p
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Pengaruh Halal Labelization dan Religiousity terhadap Purchase Decision Mela…
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SyaefullohRiski Arip Ramadan

This research aims to determine the extent of the influence of halal labelization and religiosity on purchase decisions through brand trust in the fast-food industry in the city of Pekanbaru. This study consists of two independent variables, namely halal labelization and religiosity, and one dependent variable, which is purchase decision, with brand trust as an intervening variable. The analyti…

Edition
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ISBN/ISSN
205210015
Collation
3922-3945 hlm.; 30x21 cm
Series Title
-
Call Number
Manajemen 658.8342 Ris p