This study aims to analyze the effect of product quality on consumer satisfaction at Nirwana Coffee Shop, Indragiri Hulu District, Pasir Turtle District, Airmolek. This research is a qualitative descriptive and quantitative research with a sample size of 100 people. The analytical method used in this research is simple linear regression analysis. The results of this study indicate that consumer…
This study aims to analyze the effect of product quality on consumer satisfaction at Nirwana Coffee Shop, Indragiri Hulu District, Pasir Turtle District, Airmolek. This research is a qualitative descriptive and quantitative research with a sample size of 100 people. The analytical method used in this research is simple linear regression analysis. The results of this study indicate that consumer…
This research aims to analyze the influence of store atmosphere on consumer satisfaction at Sedulur Café in Duri City. This research uses descriptive and quantitative research methods. The analysis model used in this research is a simple linear regression test, and hypothesis testing using SPSS 21. The data source for this research uses a questionnaire in the form of respondents' responses reg…
The purpose of this study was to determine and analyze the effect of product quality and service quality on consumer satisfaction at Pangeran Fried Chicken Pekanbaru. The population in this study were all consumers who had bought Prince Fried Chicken in 2021. The sampling technique in this study used Accidental Sampling in which the sampling accidentally met directly with the researcher in the …
Consumer satisfaction is the level of consumer feelings either happy or sadness that arises after consumers compare the quality of a product or service which he uses with what he expects. The purpose of this research to analyze: (1) consumer characteristics, product characteristics, and profile effort; (2) the level of consumer satisfaction with the fried chicken product; and (3) Marketing stra…