This study aims to determine the correlation between conformity and consumptive behavior of TikTok Shop users in Generation Z in Pekanbaru City. The method used is a quantitative survey design with correlation analysis techniques to answer the hypotheses that have been built with a total sample of 100 generation Z youth users of TikTok in Pekanbaru City. The results of this study reveal that th…
College students are in a transitional stage from teenage life to early adulthood. In this event, students are easily influenced by the environment that occurs around them. Consumptive behavior is the behavior of individuals who tend not to think rationally about what they buy or consume excessively without knowing its use. Consumptive behavior can be influenced by a hedonic lifestyle. This stu…
Consumptive behavior is a buying activity that is based on a momentary desire and tends to follow the desire for pleasure without considering logically. One of the factors that influence consumptive behavior is low self-control. This study aims to determine the relationship between self-control and consumptive behavior towards cosmetics products among female students. This research uses qua…