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Analisis Inovasi Produk pada Usaha Rotte Bakery Bukit Barisan di Pekanbaru
his study aims to analyze product innovations carried out by Rotte Bakery Bukit Barisan in Pekanbaru. The type of research used is qualitative research by interviewing employees of Rotte Bakery Bukit Barisan in Pekanbaru in depth. The analysis used is taxonomic analysis. The results of this study indicate that Rotte Bakery Bukit Barisan in Pekanbaru has implemented five types of product innovat…
- Edition
- -
- ISBN/ISSN
- 185210292
- Collation
- ix, 71 hlm.; 30 x 21 cm
- Series Title
- -
- Call Number
- Manajemen 658.57 Syu a
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