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Found 1 from your keywords: subject="E-Word of Mouth"
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Pengaruh E-word Of Mouth dan Brand Image terhadap Purchase Intention Melalui…
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SyaefullohM. Hafiz Naufal

The purpose of this research is to understand the extent of the effect of word of mouth and brand image on purchase intention through Food and Beverage (FNB) customer satisfaction in Pekanbaru City. In the research conducted there were 2 independent variables including word of mouth and brand image as well as one dependent variable which is purchase intention and customer satisfaction as int…

Edition
-
ISBN/ISSN
205210165
Collation
3876-3899 hlm.; 30x21 cm
Series Title
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Call Number
Manajemen 658.827 Haf p