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Pengaruh Label Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Ward…
Perkembangan industri kosmetik halal di Indonesia menyebabkan meningkatnya perhatian konsumen terhadap keberadaan label halal dan citra merek dalam menentukan keputusan pembelian produk kecantikan. Mahasiswa sebagai bagian dari generasi muda cenderung lebih selektif dalam memilih produk kosmetik yang aman, terpercaya, dan memiliki reputasi merek yang baik. Penelitian ini bertujuan untuk mengeta…
- Edition
- -
- ISBN/ISSN
- 227210521
- Collation
- i, 101 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Bisnis 339.3 Vio P
Pengaruh Halal Labelization dan Religiousity terhadap Purchase Decision Mela…
This research aims to determine the extent of the influence of halal labelization and religiosity on purchase decisions through brand trust in the fast-food industry in the city of Pekanbaru. This study consists of two independent variables, namely halal labelization and religiosity, and one dependent variable, which is purchase decision, with brand trust as an intervening variable. The analyti…
- Edition
- -
- ISBN/ISSN
- 205210015
- Collation
- 3922-3945 hlm.; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.8342 Ris p
Kesadaran Hukum Konsumen terhadap Pencantuman Label Halal pada Produk Makanan…
The public also needs to get clear information about each packaged food product before buying and consuming food. This information is related to origin, safety, quality, nutritional content and other necessary information. In this regard, it is necessary to establish provisions regarding food labels and advertising so that the public can make decisions based on accurate information. Labels are …
- Edition
- -
- ISBN/ISSN
- 191010220
- Collation
- ix,103 hlm.; 30 x 21 cm
- Series Title
- -
- Call Number
- Hukum 658.57 Mez k
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