This research aims to determine the extent of the influence of halal labelization and religiosity on purchase decisions through brand trust in the fast-food industry in the city of Pekanbaru. This study consists of two independent variables, namely halal labelization and religiosity, and one dependent variable, which is purchase decision, with brand trust as an intervening variable. The analyti…
The public also needs to get clear information about each packaged food product before buying and consuming food. This information is related to origin, safety, quality, nutritional content and other necessary information. In this regard, it is necessary to establish provisions regarding food labels and advertising so that the public can make decisions based on accurate information. Labels are …