ETD - UIR

Electronic Thesis and Dissertation

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Found 1 from your keywords: subject="Kata Kunci: Viral Mar...
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PENGARUH VIRAL MARKETING DAN FEAR OF MISSING OUT (FoMO) TERHADAP KEPUTUSAN PE…
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RosmayaniHELDA RIZKI AMALIA

Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh Viral Marketing dan Fear of Missing Out (FoMO) terhadap keputusan penggunaan jasa pada self photo studio Anxietive kota Pekanbaru. Penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel dilakukan secara purposive sampling, dengan jumlah responden sebanyak 100 orang. Teknik pengumpulan data yang digunakan meliputi obse…

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ISBN/ISSN
217210227
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i, 139 Hlm.; 30x21 cm
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