ETD - UIR

Electronic Thesis and Dissertation

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Found 1 from your keywords: subject="Keywords: Fear of Mis...
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"Dampak Fear of Missing Out terhadap Perilaku Pembelian Obsesif-Kompulsif: Me…
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Awliya AfwaMOHAMAD IQBAL

Studi ini mengkaji pengaruh Fear of Missing Out (FoMO) terhadap perilaku pembelian obsesif-kompulsif di kalangan Generasi Z di Kota Pekanbaru. Studi ini juga menganalisis peran mediasi dari gairah merek yang harmonis dan gairah merek yang obsesif dalam hubungan ini. Dengan menggunakan pendekatan kuantitatif dengan 200 peserta, temuan-temuan ini mengungkapkan bahwa FoMO dan gairah merek yang obs…

Edition
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ISBN/ISSN
215210622
Collation
i, 101 Hlm.; 30x21 cm.
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Availability1
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