Penelitian ini bertujuan untuk menganilisis The Influence of Store Atmosphere and Social Media Promotion on Purchase Decisions at Coffee Shop in Pekanbaru (Case study Rehat Coffe). Objek dari penelitian ini adalah Rehat Coffe yang berlokasi di Jl. Sumatera No.66b, Simpang Empat, Kec. Pekanbaru Kota, Kota Pekanbaru dengan sampel sebanyak 100 responden yang menjadi pembeli di Rehat Coffe. Tekn…
The development of internet technology cannot be separated from human life. One of them is social media which currently makes it easier for people to get what they need, such as accessing information quickly and easily, video streaming anytime and anywhere. Tiktok is a video-based social media platform that is widely used by the public to access the videos they need and want. This study discuss…