The rapid development of society and technology has led to the emergence of various types and forms of goods and services. Consumers are now faced with a wide array of choices, enhanced by technological advancements, such as online shopping, which has become a common activity, especially in the city of Pekanbaru. This shift offers convenience and time efficiency. However, it also raises several…
This research aims to find out how much influence perceived ease of use and perceived value have on customer satisfaction through online shopping habits on cinema tickets for TIX-ID application users. This research consists of two independent variables, namely perceived ease of use and perceived value and one dependent variable, namely customer satisfaction and online shopping habit as interven…