Although sales of ornamental plants experienced a decline during the Coronavirus Disease 2019 (Covid-19) pandemic, this has provided an opportunity for farmers to increase sales of ornamental plant businesses, especially orchids, palms and adeniums. This study aims to analyze: 1) Characteristics of entrepreneurs and business profiles, 2) Marketing mix, 3) Marketing strategy. This study used a s…
The potential for ornamental plant enthusiasts or markets in Rimbo Panjang Village is quite large, considering the increasing number of housing, offices that exist and their access close to Pekanbaru City, the problems that farmers often encounter are such as fairly tight competition and ornamental plants are a commodity that will be crowded during the season (there are certain seasons). This s…