Kuala Kampar is one of the subdistricts with a high contribution to paddy rice production for Pelalawan District, and Sungai Upih is a village with a large rice production area in Kuala Kampar subdistrict. This study aims to analyze: 1) Characteristics of farmers and profiles of paddy rice farming; 2) Cultivation techniques and the use of production factors; 3) Cost, production, income and …