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Pengaruh Brand Image dan Hedonic Shopping terhadap Purchase Decision Melalui …
This research aims to find out how much influence brand image and hedonic shopping have on purchase decisions through perceived value on Alexander Christie watches in Pekanbaru City. This research consists of two independent variables, namely brand image and hedonic shopping and one dependent variable, namely purchase decision and perceived value as an intervening variable. The analysis method …
- Edition
- -
- ISBN/ISSN
- 205210351
- Collation
- 399-417 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 658.834 Kur p
Pengaruh Perceived Ease Of Use dnd Perceived Value terhadap Customer Satisfac…
This research aims to find out how much influence perceived ease of use and perceived value have on customer satisfaction through online shopping habits on cinema tickets for TIX-ID application users. This research consists of two independent variables, namely perceived ease of use and perceived value and one dependent variable, namely customer satisfaction and online shopping habit as interven…
- Edition
- -
- ISBN/ISSN
- 205210330
- Collation
- 249-268 Hlm.; 30x21 cm.
- Series Title
- -
- Call Number
- Manajemen 658.872 Mut p
The Influence Of Influencer Marketing And Online Customer Reviews On Purchase…
This research aims to determine the extent of the influence of influencer marketing and online customer reviews on purchase intention through the perceived value of Tiktok Shop cosmetic products. This study consists of two independent variables, namely influencer marketing and online customer reviews, and one dependent variable, which is purchase intention, with perceived value as an intervenin…
- Edition
- -
- ISBN/ISSN
- 205210308
- Collation
- 1487–1502 hlm. ; 30x21 cm
- Series Title
- -
- Call Number
- Manajemen 658.872 Awl t
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