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Found 2 from your keywords: subject="Product Browsing"
cover
PENGARUH HEDONIC SHOPPING MOTIVES DAN SOSIAL MEDIA PRODUCT BROWSING TERHADAP …
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Susie SuryaniANITA CORNELIA

Perkembangan teknologi digital dan media sosial telah mengubah pola perilaku belanja Generasi Z (Gen Z) di Kota Pekanbaru, khususnya dalam konsumsi produk kecantikan seperti skincare. Karakteristik Gen Z yang sangat terhubung dengan internet dan aktif menjelajah media sosial membuat mereka rentan terpapar stimulus pemasaran digital. Hal ini sering kali memicu fenomena pengeluaran berlebih di lu…

Edition
-
ISBN/ISSN
225210380
Collation
i, 101 Hlm.; 30x21 cm
Series Title
-
Call Number
Manajemen 654.408 Ani p
cover
Pengaruh Fitur Live Shopee dan Product Browsing terhadap Online Impulsif Buyi…
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SyaefullohAlifa Roja Amallia

This research aims to determine the extent of the influence of Shopee's live features and product browsing on online impulsive buying through shopping enjoyment in the fashion product category on the Shopee e- commerce platform. This study consists of two independent variables, namely the live Shopee feature and product browsing, and one dependent variable, which is online impulsive buying, wit…

Edition
-
ISBN/ISSN
205210055
Collation
3809-3833 hlm.; 30x21 cm
Series Title
-
Call Number
Manajemen 658.872 Ali p