This study aims to analyze the role of innovation in improving operational performance at Bakery A'Choice, determine the factors that influence the decision to implement innovation, and identify the challenges faced in implementing innovation to improve operational performance. The research method used is qualitative with a case study approach at Bakery A'Choice. Data were collected through in-…
his study aims to analyze product innovations carried out by Rotte Bakery Bukit Barisan in Pekanbaru. The type of research used is qualitative research by interviewing employees of Rotte Bakery Bukit Barisan in Pekanbaru in depth. The analysis used is taxonomic analysis. The results of this study indicate that Rotte Bakery Bukit Barisan in Pekanbaru has implemented five types of product innovat…