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Found 6 from your keywords: subject="Purchase Intention"
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The Influence Of Influencer Marketing And Online Customer Reviews On Purchase…
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Awliya AfwaAzzahraMoniko

This research aims to determine the extent of the influence of influencer marketing and online customer reviews on purchase intention through the perceived value of Tiktok Shop cosmetic products. This study consists of two independent variables, namely influencer marketing and online customer reviews, and one dependent variable, which is purchase intention, with perceived value as an intervenin…

Edition
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ISBN/ISSN
205210308
Collation
1487–1502 hlm. ; 30x21 cm
Series Title
-
Call Number
Manajemen 658.872 Awl t
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Pengaruh E-word Of Mouth dan Brand Image terhadap Purchase Intention Melalui…
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SyaefullohM. Hafiz Naufal

The purpose of this research is to understand the extent of the effect of word of mouth and brand image on purchase intention through Food and Beverage (FNB) customer satisfaction in Pekanbaru City. In the research conducted there were 2 independent variables including word of mouth and brand image as well as one dependent variable which is purchase intention and customer satisfaction as int…

Edition
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ISBN/ISSN
205210165
Collation
3876-3899 hlm.; 30x21 cm
Series Title
-
Call Number
Manajemen 658.827 Haf p
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Pengaruh Influencer Marketing dan Viral Marketing Terhadap Purchase Intention…
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SyaefullohT. Azura Fitri

This study aims to determine how much influence influencer marketing and viral marketing have on purchase intention through online customer reviews on the latest fashion at the Tiktok Shop. This research consists of two independent variables, namely influencer marketing and viral marketing and one dependent variable, namely purchase intention and online customer review as intervening variables.…

Edition
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ISBN/ISSN
205210035
Collation
3946-3971 hlm.; 30x21 cm
Series Title
-
Call Number
Manajemen 658.8342 Azu p
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Pengaruh Electronic Word Of Mouth (EWOM) dan Citra Merek terhadap Niat Beli K…
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Susie SuryaniPratiwi Oktri Fansa

This study aims to determine and analyze the effect of electronic word of mouth and brand image on consumer purchase intention on TikTok shop (case study of students of the faculty of economics and business, universitas islam riau). The sampling technique in this study was a Purposive Sampling approach, which is based on certain criteria so that a total sample of 110 respondents was obtained. T…

Edition
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ISBN/ISSN
205210222
Collation
xv, 125 hlm.; 30 x 21 cm
Series Title
-
Call Number
Manajemen 658.8342 Pra p
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Pengaruh Kualitas Produk Terhadap Repurchase Intention Pada Viera Oleh-oleh P…
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Isnani PransiskaSyarfan, La Ode

ABSTRAK PENGARUH KUALITAS PRODUK TERHADAP REPURCHASE INTENTION PADA VIERA OLEH-OLEH PEKANBARU ISNANI PRANSISKA 207210485 Tujuan dari penelitian ini adalah untuk menganalisa, mengetahui dan menjelaskan mengenai pengaruh kualitas produk terhadap repurchase intention pada Viera OlehOleh Pekanbaru. Penelitian ini menggunakan metode kuantitatif dan tipe deskriptif, dengan metode pengambilan sampel y…

Edition
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ISBN/ISSN
207210485
Collation
172 hlm
Series Title
-
Call Number
Bisnis 658.5 Isn P
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Pengaruh Online Customer Riview Terhadap Purchase Intention Pada Shopee 26 St…
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ARIEF RIFA'I HARAHAPSanda S

Pengaruh Online Customer Riview terhadap Purchase Intention Pada Shopee 26 Store Pekanbaru Abstrak SANDA S NPM: 207210446 Penelitian ini bertujuan untuk mengkaji pengaruh online customer review terhadap purchase intention di Shopee 26 Store Pekanbaru. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif untuk mendeskripsikan data secara sistematis dan faktual. Lokasi…

Edition
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ISBN/ISSN
207210446
Collation
174 hlm
Series Title
-
Call Number
Bisnis 620.021 San P