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Electronic Thesis and Dissertation

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Found 1 from your keywords: author="NAILIL HIDAYAH"
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Pengaruh Store Atmosphere terhadap Impulse Buying (Studi pada Konsumen MINISO…
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Eva SundariNAILIL HIDAYAH

Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere yang terdiri dari exterior, general interior, store layout, dan interior display terhadap impulse buying pada konsumen Miniso di Kota Pekanbaru. Metode penelitian ini menggunakan pendekatan kuantitatif. Adapun sumber data yang digunakan untuk mendapatkan data yang akurat yaitu dengan menyebarkan kuesioner kepada responden. Samp…

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225210400
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